2 great days in Adlershof
Last time I went to ux-camp europe is 2 years ago. Last year it paused due to a restructuring of the the organisation team. This year it was up again and shining like the ten years before.
Two days packed with workshops, talks and lessons learned. These are just Saturdays sessions pinned on two boards. 10 rooms with usually 5 sessions a day makes around 50 per day or 100 for the two day event.
The fun workshop
“Master of yes” the workshop of Christine and Matthiss was called and guided us through a number of fun improv exercises. The main principles of improv being: 1. Hell yeah! 2. Scheiter heiter and 3. Follow your impulse. First we passed a clap from one to another in a circle, then we should leave out the next to us or change direction, then we could dodge a clap or jump over it. It got more moving all the time. Next we handed to each other imaginary objects each and everyone had to invent in an instant. All excercises became more and more complex in the end we told and enacted little stories. Great fun, but you really have to leave your comfort zone.
Service design for a French ski resort
Sylvie Daumal from wedigital.garden in Paris held a talk on service design. 2 UX Designers managed to uncover some great insights from interviews and created a welcome booth as first MVP because they had found out that many visitors on arrival day feel lost and wander around before they are able to check in their hotels or apartments. They also were able to assemble workshops with diverse stakeholders from the local police, the mayor, the ski school teachers, hotel employees and many more.
Diary study for Colgate
Chloe Cohen held a workshop on a diary study on a new product of Colgate which combines an electric toothbrush with an App that lets you monitor which teeth you brushed. They like in the service design workshop had also a problem with retention. The customers liked the product at first sight and thought it was useful but stopped using it together with the app after a while. So, they wanted to find out, why people contrary to first impression do not continue using the whole service.
The diary study was conducted with 6 participants who had to take a 5-minute survey for 15 days. The survey was introduced each day with a cheerful e-mail sending the participants on a daily mission. Before the study an intensive one to one onboarding session and after the study a debriefing was conducted which surfaced even more insights. The reward for the study for each participant was 2 products for free and 50 € Amazon gift card. All 6 participants made it through the study, which was a major concern.
In learning from the study that the participants often forgot or did not like to take the smartphone into the bathroom the designers changed the value proposition and let the users sync the data asynchronously with the app. With alerts they informed the users when the app detected that user had omitted certain regions for a couple of days.
